Meet allan.

MEET Allan Fried

I've spent my career in rooms where big things are about to happen and usually with the people who were ready to make them happen. Today, I coach executives, founders, and accomplished professionals through the moments that matter most; growing their business, confronting their leadership edges, navigating career pivots, and crossing the threshold when what got you here won't get you there.

I know these moments because I've lived them. I've been an executive, entrepreneur, founder, solopreneur, consultant, coach, and advisor.  I've worked at some of the biggest entertainment companies in the world, BMG, EMI, to helped launch and grow startups. I loved the creative energy, the big ideas, the people.

On my last day at my last corporate gig, the CEO offered me a piece of advice I Initially took as a compliment: Talk more about what you do, because you're great at it. It took me years to understand what he was really telling me. It wasn't about self-promotion. It was about leadership.  I was being deferential when he wanted passion, playing it safe when he wanted opinions. He was naming a pattern I couldn't see yet. I've since learned it's one of the most common patterns in leadership; it just looks different at every level. The executive who won't have the hard conversations. The founder who holds on too tight.  The CEO who is involved in all key decisions. I see it everywhere now. It's often the first thing I listen for, not to point out what's wrong, but because naming it is what lets someone stop managing around it and start moving toward something real.

I followed my instinct into entrepreneurship, helping launch and grow online music companies before starting my own entertainment marketing company. Some of it was exhilarating and a lot of it was humbling.

Decades of deep personal work, coaching, meditation, recovery, spiritual practice, and therapy that goes back longer than my coaching career eventually led me to a realization: the work I'd always been doing was, at its core, the work I was meant to do. Seeing people clearly. Asking the questions they haven't asked themselves yet. Helping them move toward something, not away from something. Coaching is where my love of business and human development come together. It's not what I do because I couldn't figure out what else to do. It's the work I was always doing. I just didn't have a name for it yet.

I'm a PCC-certified coach through the International Coach Federation, a certified Integral Facilitator, a graduate of NYU's coaching program and Naropa University's Authentic Leadership program, and an ward-winning Vistage Chair and have taught, trained and mentored other coaches. I offer a relationship, a challenge, and a genuine belief that you are capable of more than you can currently see.

"I have incredible business experience, excellent training as a coach by the leaders in the field, but my greatest qualification as a coach is the transformative experience it was for me as a client." Allan 

Who I Work With

My clients are accomplished. Fortune 500 executives, leaders at growing companies, CEOs of small businesses. They can sense there's another level, and they're ready to step outside their comfort zone to get there. To some degree, we're all in our own way, holding onto the thinking that got us here because we assume it will get us there. I liken what I do to sports coaching. The best athletes don't have coaches because they're bad at what they do. They have coaches because they want to avail themselves of every possible resource to achieve their aspirations.

Are We A Fit?

Coaching is a relationship. Like any other, alignment is important to our success. From industry leaders and business owners to executives and professionals, my clients share similar traits. They’re driven to learn and grow, both personally and professionally. They want to align and integrate the interests of the company, employees, colleagues and stakeholders. And most importantly, they strive to have an impact that’s greater than the bottom line.

Find out More.

Career + Executive + Business Coaching

My work focuses on coaching accomplished professionals in three key areas

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Career Coaching

If you're a motivated professional, use Career Coaching to uncover your strengths, define your goals and make your move.
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Business Coaching

If you're a founder, a leader or a business owner, use Business Coaching to energize your business, find your balance and evolve your leadership.
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Executive Coaching

If you're a successful exec, use Executive Coaching to develop personally, improve your performance and transcend your edge.
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"Allan gave me the tools which ultimately allowed me to get beyond my self-limiting perceptions. I would recommend him wholeheartedly."
Claudia Cividino
,
CEO Americas, Bally
"Six months later, you look back and realize you achieved something you never believed you could. [My Vistage group has made] the biggest impact of anything I've done for my business."
Chara McGill
,
CEO, RMG Group
"Allan’s methodology differed from other mentors that I’ve worked with in that he puts an emphasis on his clients’ happiness – as opposed to just their paychecks."
Craig Weidhorn
,
CEO, Softwear LLC
"Using the tools and experiences I gained through my Vistage membership, I’ve doubled the size of my company in four years and bettered my work-life balance at the same time."
Matthew Saravay
,
CEO, Wizard Studios
"Allan reads between the lines and is quick to interpret the inner struggles I’m grappling with. He brings clarity to these struggles and pushes me to interpret them as opportunities."
Yale Zoland
,
CEO, Zolands
"Allan has that rare gift of consistently challenging you, while at the same time making you feel that he’s your number one champion – and he truly understands where you’re coming from."
Gaby Sappington
,
Executive Director, World Music Institute
The first thing that comes to mind when thinking of Allan is gratitude. His impact on me can not be overstated and I am incredibly grateful for having had the chance to work with him.
Eric Nemer
,
Partner, Nemer Motor Group
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Start Your Transformation Now.

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