Doug launches participants onto a path to improve pricing, dramatically increase profits, and grow sales. He delivers impactful content in an interactive and entertaining format, using real-world stories and relevant exercises.

Key topics include:

1. Power of Pricing & Discounting: Pricing has a dramatic effect on profitability. Discounting is the enemy of profitability, often used unnecessarily out of phantom fears of sales volume loss. Reducing unnecessary discounting can drive double digit profit growth. Real-world examples illustrate the power of price to lift margins.

2. Price Sensitivity & Segmentation: Not every customer and product or service is equally price sensitive. Leveraging variable sensitivity allows businesses to increase pricing in targeted areas for improved profit without volume loss. Even in highly competitive industries, there are pockets of unexercised pricing power.

3. Value-Based Pricing: Here’s a counter-intuitive truth: sellers are more focused on price than buyers. Relentless focus on understanding and communicating value allow businesses to increase pricing and grow sales. Doug's style is very interactive, relatable, and favors high retention. He uses real-world stories, fun exercises, technology, and humor to keep his audiences engaged while delivering business content of great consequence.

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