Vistage NYC CEO Group
Featured Speaker:
Doug Butdorf
December 9, 2020 9:00 AM
12:00 pm
Via Zoom
CEOs and Business Owners

Doug launches participants onto a path to improve pricing, dramatically increase profits, and grow sales. He delivers impactful content in an interactive and entertaining format, using real-world stories and relevant exercises.

Key topics include:

1. Power of Pricing & Discounting: Pricing has a dramatic effect on profitability. Discounting is the enemy of profitability, often used unnecessarily out of phantom fears of sales volume loss. Reducing unnecessary discounting can drive double digit profit growth. Real-world examples illustrate the power of price to lift margins.

2. Price Sensitivity & Segmentation: Not every customer and product or service is equally price sensitive. Leveraging variable sensitivity allows businesses to increase pricing in targeted areas for improved profit without volume loss. Even in highly competitive industries, there are pockets of unexercised pricing power.

3. Value-Based Pricing: Here’s a counter-intuitive truth: sellers are more focused on price than buyers. Relentless focus on understanding and communicating value allow businesses to increase pricing and grow sales. Doug's style is very interactive, relatable, and favors high retention. He uses real-world stories, fun exercises, technology, and humor to keep his audiences engaged while delivering business content of great consequence.

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"Allan gave me the tools which ultimately allowed me to get beyond my self-limiting perceptions. I would recommend him wholeheartedly."
Claudia Cividino
CEO Americas, Bally
"Six months later, you look back and realize you achieved something you never believed you could. [My Vistage group has made] the biggest impact of anything I've done for my business."
Chara McGill
CEO, RMG Group
"Allan’s methodology differed from other mentors that I’ve worked with in that he puts an emphasis on his clients’ happiness – as opposed to just their paychecks."
Craig Weidhorn
CEO, Softwear LLC
"Using the tools and experiences I gained through my Vistage membership, I’ve doubled the size of my company in four years and bettered my work-life balance at the same time."
Matthew Saravay
CEO, Wizard Studios
"Allan reads between the lines and is quick to interpret the inner struggles I’m grappling with. He brings clarity to these struggles and pushes me to interpret them as opportunities."
Yale Zoland
CEO, Zolands
"Allan has that rare gift of consistently challenging you, while at the same time making you feel that he’s your number one champion – and he truly understands where you’re coming from."
Gaby Sappington
Executive Director, World Music Institute
The first thing that comes to mind when thinking of Allan is gratitude. His impact on me can not be overstated and I am incredibly grateful for having had the chance to work with him.
Eric Nemer
Partner, Nemer Motor Group
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