This fast-paced workshop – specifically designed for CEOs and business owners – delivers a balance between the keys to effective selling and enhancing sales management. Regardless of your priorities, this program is designed to make positive results happen through more profitable selling, and the material is delivered in easily implementable ideas to grow your business immediately.

Key topics covered include:

• Building a touch system: leveraging your prospects, customers and clients
• Building your success guide: performance follows preparation...the end of call reluctance
• Getting sales-people committed to your business goals
• Establishing and measuring minimum performance standards
• Pyramid to sales success: 4 key components
• Goal focus: accountability and measurement
• Perception of value is key: creating demand, regardless of price
• Recruiting top-selling professionals
• People are different: sell and manage accordingly -- learn to “type” a person in less than two minutes

The emphasis is on street-tested (not theory) techniques that are immediately implementable and that show in enhanced profitability. Participants will take away specific ideas they can incorporate into their business immediately.

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